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Clay Clark
Entrepreneur and Business Mentor

Clay Clark started his first company, DJ Connection, out of his college dorm room and grew it to 4,000 events a year before he sold it. At the age of 20, he earned the title “Entrepreneur of the Year.” Clark is a self-made millionaire and he believes he achieved success because he chose to whole-heartedly apply the principles found in his favorite book “Think and Grow Rich.” Written by Napoleon Hill, it is the bestselling success book of all time and had such an impact on Clay that he named his son after the author. One of the best lessons Clay learned was one’s level of success and wealth is in no way determined by the amount of formal education achieved. Hill notes that the world is full of millionaires who never graduated from college. So if not formal education, then what leads an individual to success? Desire. Napoleon Hill claims it is the starting point to all achievements. While reading the book, Clay sat down and wrote out exactly how much money he was going to have and at what age. He met every single goal he wrote down that day. He says, “I closed my mind tight against any negative suggestions from others, religiously applied the principles I had just read, and worked tirelessly towards my goals. And as soon as I did, my financial position started to improve.” A second lesson that Clay Clark took from the book was the power of thought. Napoleon Hill writes, “Truly, ‘thoughts are things,’ and powerful things at that, when mixed with purpose, persistence and a burning desire for their translation into riches…” One excerpt stood out to Clark particularly. He says, “‘Whatever the mind of a man can conceive and believe, it can achieve,’ made me want to become rich. I realized that I would never get wealthy by working for others and that’s the day I decided to work for myself.” Clay had grasped on to Hill’s idea that if an individual can begin to think like the successful and wealthy, then he or she too can achieve success or wealth.clay 2Napoleon Hill’s principle of faith dramatically changed how Clay lived his everyday life. In “Think and Grow Rich,” Hill writes that faith is a created state of mind that allows one to visualize and believe his or her desires are going to come true. This revelation had a huge impact on how Clay viewed his life and his business. He began to say “yes” to actively seeking wisdom from mentors and “no” to things that didn’t help him achieve his goals. “If it didn’t get me closer to my goals, I wasn’t doing it,” he says. Clark began waking up at 5 am to plan his day, make to-do lists, and study successful people and businesses. Clay says, “If you study successful people and businesses, then do what they did to become successful while making slight adjustments to fit your lifestyle, your values, your business model, and your goals, you will win.”Clay is very honest in admitting his shortfalls; he often claims he has made every mistake in the book. “You name it, I did it,” he says. To Clay Clark, there is no shortcut to wealth. Whether consciously or unconsciously, anyone who has risen from poverty to extraordinary wealth has followed the principles described in “Think and Grow Rich.”

Company Profile

Thrive15.com is the world’s premier online education platform that helps entrepreneurs, aspiring entrepreneurs, and “in-trepreneurs” (entrepreneurial-minded people who work within an organization) learn how to start or grow a successful business. Thrivers have unlimited access to the ever-growing, entertaining, and gamified library of 15-minute training courses taught by millionaires and everyday entrepreneurial success stories.

Book Summary
Introduction

“Think and Grow Rich” is the bestselling self-help book of all time. The author, Napoleon Hill, spent 20 years studying 500 of the world’s most successful men and women to learn the secret of wealth and success. Through his research, Hill found 13 key principles for success. This summary gives s brief outline of each of the principles.

1. 12797394Desire is Hill’s first step to riches and, to him, is the starting point of all achievements. Napoleon writes, “But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”

2. Faith is visualizing and believing in the attainment of desire. Napoleon Hill believes faith can be induced by affirmations or repeated instructions to the subconscious mind. For example, he suggests creating a mental image of achieving one’s desire and replaying it over and over.

3. Auto-Suggestion is the way to influence the subconscious mind. Hill writes that it is the agency of communication between the conscious and subconscious mind. Auto-suggestion can transmute desire into money by ordering the subconscious mind to concentrate on your desire until it accepts it as possible. It will then begin to devise ways of bringing it about.

4. Specialized Knowledge can be personal experiences, or observations according to Hill. However, he says that “knowledge will not attract money unless it is organized and intelligently directed through practical plans of action…” He also points out that successful people never stop acquiring knowledge.

5. Imagination is where desire is given a shape and plan. Hill found that the only limitation – within reason – is the development and use of the imagination. He believes limitations should be seen as friends as they cause the imagination to rise above them. Napoleon writes, “whatever the mind of man can conceive and believe he can achieve.”

6. Organized Planning is the manifestation of desire into action. There must be a definite plan to achieve your desire. Hill points out that no person has enough experience, education, ability, or knowledge to obtain wealth and success on their own. If an individual wants to gain wealth and success, he or she must involve others in their plans.

7. Decision is mastering procrastination. Hill observed that many of the successful people he interviewed were able to reach decisions quickly and changed their minds slowly. He warns that procrastination must be conquered and opinions must be ignored.

8. Persistence is the sustained effort necessary to induce faith. It is also a state of mind and, therefore, can be cultivated. Napoleon Hill writes, “The ease with which lack of persistence may be conquered will depend entirely upon the intensity of one’s desire.”

9. Power of the ‘Master Mind’ is the driving force to achieving wealth and is essential for success. Hill defines power as “organized effort, sufficient to enable an individual to transmute desire into its monetary equivalent.” He also defines Master Mind as “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” Essentially, an individual must surround him or herself with a group of people who understand, and can advise and counsel how to best achieve his or her desire or goal.

10. The Mystery of Sex Transmutation is the principle of changing sexual energy into creative energy. Napoleon points out that for centuries women have inspired men and “When driven by this emotion, men become gifted with a super power for action.” In short, Hill believes sex energy is the most creative energy and that is why it is so important to find a partner who brings this side out for success.

11. The Subconscious Mind is the link of all principles. Napoleon Hill observed that while you cannot completely control the subconscious mind, it can be handed over to any plan. It won’t remain idle and will feed on whatever thoughts it is given. Keep the subconscious mind clear and picture wealth and success as already accomplished.

12. The Brain is both the broadcasting and receiving station for the vibration of thought. Hill writes, “It is the agency of communication between one’s conscious, or reasoning, mind and the four sources from which one may receive thought stimuli.”

13. The 6th Sense is the portion of the subconscious mind that has been referred to as the creative imagination. It is often times a hunch, vision or inspiration. Napoleon Hill says that it cannot be described to a person who has not mastered the other principles because they have no knowledge or experience to compare it to. The other 12 principles must be mastered before the 6th sense can be understood.

Implementation

A second lesson that Clay Clark took from the book was the power of thought. Napoleon Hill writes, “Truly, ‘thoughts are things,’ and powerful things at that, when mixed with purpose, persistence and a burning desire for their translation into riches…” One excerpt stood out to Clark particularly. He says, “‘Whatever the mind of a man can conceive and believe, it can achieve,’ made me want to become rich. I realized that I would never get wealthy by working for others and that’s the day I decided to work for myself.” Clay had grasped on to Hill’s idea that if an individual can begin to think like the successful and wealthy, then he or she too can achieve success or wealth.

Napoleon Hill’s principle of faith dramatically changed how Clay lived his everyday life. In “Think and Grow Rich,” Hill writes that faith is a created state of mind that allows one to visualize and believe his or her desires are going to come true. This revelation had a huge impact on how Clay viewed his life and his business. He began to say “yes” to actively seeking wisdom from mentors and “no” to things that didn’t help him achieve his goals. “If it didn’t get me closer to my goals, I wasn’t doing it,” he says. Clark began waking up at 5 am to plan his day, make to-do lists, and study successful people and businesses. Clay says, “If you study successful people and businesses, then do what they did to become successful while making slight adjustments to fit your lifestyle, your values, your business model, and your goals, you will win.”

Clay is very honest in admitting his shortfalls; he often claims he has made every mistake in the book. “You name it, I did it,” he says. To Clay Clark, there is no shortcut to wealth. Whether consciously or unconsciously, anyone who has risen from poverty to extraordinary wealth has followed the principles described in “Think and Grow Rich.”

Defining Moment

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Jeff Bush